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Empower Your Team
Transforming Staff into Content Creators for Long-Term Savings and Business Impact
Video content is king and research shows that videos will account for a whopping 82% of all consumer internet traffic by 2025, while video streaming will make up 91% of global internet traffic.
In the digital age, content creation plays a pivotal role in a company’s success.
Engaging, quality content has the power to connect with audiences, drive conversions, and bolster brand presence.
However, relying solely on external sources for content can be costly and limits the ability to respond quickly to market needs.
To address this challenge, our team of experienced journalists and content creators offer a unique solution: training your staff to produce their own content.
This initiative not only brings about long-term cost savings but also empowers your team with invaluable skills and benefits for your business.
Training Summary:
This training can be given to clients of It’s So Media giving them the skills to make professional-looking videos with their smartphones.
These will primarily be designed for social media but can equally be tweaked to use in internal communications and external channels if required.
This is a smartphone filming toolkit that will give them everything needed to make quality videos that are typically 15 – 90 seconds long.
Throughout the whole course, everything is done with the audience in mind.
We’ll ask why we are making the film. What do we want it to achieve?
Who is the audience and what platform are they on?
This training is very flexible and can be tailored to meet the challenges of different filming styles and locations. This will typically combine interviews and vlogs, additional location shots and simple graphics.
The filming process will be taught in an easily repeated workflow, so it can be replicated, making the planning of a video strategy straightforward.
The training can also include an editing solution, either on the smartphone or using a simple desktop application. This will also allow the addition of subtitles.
Main Video Course Content:
Settings: Getting the camera app set up correctly.
Composition: Including framing an interview/piece-to-camera.
Stills Photography: Get the basics right with stills before tackling video.
Video structure and storytelling: How to engage your audience with video and shooting sequences.
Camera skills: Controlling exposure and focus on the smartphone camera.
Lighting: Making the best use of natural light and additional LED lighting.
Audio: The importance of good sound and using external microphones.
Interviewing: How to get great answers and put people at ease.
Editing How to do simple video edits on a smartphone or desktop.
Remote Support: 3 months of remote troubleshooting support included.
Presentation Training: On-camera skills for vlogging.
It is assumed clients will use their own phones, but all additional filming equipment will be provided.
Trainers Bio
Toby is an expert in teaching content creation. For almost a decade, he’s been training people to make engaging, professional videos with their smartphones.
His expertise comes from a 25-year career as a broadcast journalist and is regularly on air with national broadcasters ITV News and Channel 5 News and is a former reporter and presenter with Sky News.
Toby’s journalistic expertise is at the center of all his courses. No matter what the sector or subject, he has the skills to find the stories that matter to a client and tell them in a way that matters to their audience.
Trainees will learn how to identify a video story, how to plan it, structure it, shoot it and edit it, all on their smartphone.
Toby’s training skills have been employed by a huge variety of organisations, from the International Criminal Court in the Hague and the UK Foreign Office to companies such as Tesco, Schroders and Merlin Entertainments.
His style is warm, personable and supportive, so no matter how much or how little experience you have, Toby can tailor a course that delivers for you.
The Benefits of Training Staff in Content Creation
What are the benefits?
Training your staff to create content in-house reduces ongoing production costs and allows for a more flexible content creation process.
Accessibility and convenience of smartphones for capturing footage anytime and anywhere.The ability to respond quickly to industry trends or changes, your content remains relevant and timely.
Rapid turnaround times for quicker content production and response to market demands.
Empowerment and autonomy for team members to take charge of the content creation process.
Adaptability to social media platforms and optimised content for engagement.
Knowledge transfer from external trainers with industry expertise and insights.
Consistency and branding by maintaining a cohesive style and professional image.
What’s the impact?
Your team telling your stories.
Empowered and motivated team members with new skills and a sense of ownership.
Enhanced content quality through improved filming, editing, and storytelling techniques.
Increased efficiency and productivity in content creation, leading to faster turnaround times.
Consistent branding and messaging across all smartphone-produced content.
Expanded capabilities to create engaging and visually appealing content for social media.
Long-term savings are evident as the need for external content creation services decreases, resulting in significant cost-efficiency for the company.
Our team of skilled journalists and content creators are here to guide, train, and support your staff in mastering the art of content creation, ensuring your business reaps the rewards of a skilled and versatile in-house content team whilst continuing to work with us on the more adventurous productions and filling your VNR with engaging current stories.