Menu
Using video as an e-newsletter dramatically increases click-through and engagement. As more and more companies use traditional e-newsletters, it has never been more important to find new ways of cutting through.
Content may include: case studies, CSR messages, success stories, product launches, and staff news and so much more.
Fully branded and loaded with compelling stories, your video newsletter will work hard to maintain and develop business relationships on your behalf.
It’s so important for companies of all sizes to keep in regular contact with their clients and prospects. Not only does it give you the opportunity to up-sell and cross-sell, it’s also the perfect way to build brand recognition and remind customers of the incredible products and services you offer.
Traditionally this has been done with e-newsletters or printed newsletters, the trouble is nobody has the time to read them anymore!
A 2-3 minute video newsletter costs start from as little as £750.00 per production.
Often content can be easily re-versioned for presentations and sales tools.
Additionally you can add to your budget and include:
Logo Animation
Motion Graphics
Professional Presenter
Filming
Access to Stock Footage
Creation of company video stock materials (B-Roll)
How can I use them?
What’s the impact?
For several years now we have been producing Video News Releases for companies of all sizes who have realised that their traditional e-newsletters are rarely read and mostly end up in trash or spam folders.
A Video News Release delivers the following huge benefits:
How to Guides
Offer your subscribers step-by-step instructions on how to use your product or service by creating a VNR series with how-to guides.
Product and Services Launch Announcements
Before releasing a new product, you need to get your audience excited about it. Do this by sending them a new product or service announcement. In the newsletter, you can let your audience know all about your new product and what day it’s being released. Use a VNR to create a buzz and your subscribers will line up on launch day to purchase it.
User-Generated
Another effective form of social proof is user-generated content. User-generated content is any content, like images or videos, that’s created by users and shared on online platforms like social media.
Businesses typically repost user-generated content on their social media feeds, but you can also create a branded regular VNR about how clients are utilising your services.
Upcoming Events
Do you have an upcoming event you want to promote? Everyone loves getting a personal invitation to an exciting event.
So, if your business is holding an event for your customers and subscribers, be sure to send them an email video invite, creating a great way to remind subscribers about upcoming events and get a lot of attendees.
FAQ
You can also use your newsletter to answer frequently asked questions (FAQs). This is an easy way to help your subscribers learn more about your business.
Meet the Employees
Let your newsletter subscribers get to know the awesome people that work at your company by sending out an “Employee of the Month” email. Showcasing great stories or new employees in the business and their role.
When your subscribers feel connected to your and your employees, it increases brand loyalty.
Behind-the-Scenes
Make your newsletters subscribers and your customers feel like VIPs by giving them a glimpse behind-the-scenes of your company.
If you don’t create a product, your business can give your subscribers a tour of your office space or take them behind-the-scenes of amazing things that are happening with your business.
Share the Story
To connect with your audience and let them get to know the person behind the brand—share your company story.
A personal, relatable story like this helps viewers connect to the organisation in a more meaningful way.
Meet the Expert
Another way to create an interesting VNR for your subscribers is by interviewing an expert. You can interview an important figure in the industry or interview someone on your company’s team.
Video Newsletters are a perfect way for trade bodies and membership organisations to keep in contact with their members. They can be used to deliver news, publicise events, welcome new members and remind everyone to make the most of membership benefits.
Video Newsletters can help with member retention, generate new memberships and provide a platform to promote members’ achievements and offers.
A VNR is a perfect way for membership organisations to keep in contact with their members. You can inform them of upcoming events, important news and invaluable information while serving as a regular reminder of membership benefits.
Helping you to build member loyalty, improve member retention and attract new members.
It will also become another member benefit in its own right, providing them with a regular source of invaluable information in a succinct, digestible format and a way to promote their services to fellow members.
Finally, your video newsletter can become a new profit centre for your organisation as it will provide a great platform for your suppliers to advertise themselves directly to your members – for a fee of course – which will probably more than cover the production cost.
Instead of only sharing news about your company in your newsletter, consider sharing news about your industry in general. Your subscribers will obviously be interested in digital marketing news. So, you can share the latest industry trends or news with them to keep them informed and up-to-date.
You can build a much larger community of viewers and provide a truly valuable industry news source. Once more, it can become an income stream rather than a marketing expense as you invite other companies (who are not competitors) to feature in your Video Newsletter.